A leading roofing company based in Florida, specializing in both residential and commercial roofing solutions. They were looking to scale their business by generating more qualified leads and increasing revenue, but they faced challenges in standing out in a highly competitive market.
The client had been relying on traditional marketing methods but wanted to explore digital advertising to grow their business and generate a consistent flow of high-quality leads. They were especially interested in increasing visibility in their local area but lacked a comprehensive digital strategy, which limited their online reach and lead generation.
We designed a tailored digital marketing strategy for the client, leveraging both Pay-Per-Click (PPC) ads and Google Local Service Ads (LSA) to target high-intent customers. The PPC ads were aimed at driving traffic to their website, while Local Service Ads focused on capturing local leads actively searching for roofing services in Florida.
We optimized the ads for keywords with strong buying intent and localized targeting to ensure the client was visible to the right audience at the right time. Our efforts also involved continuous performance tracking and adjustments to ensure maximum efficiency and ROI.
From June 2024 to August 2024, the results of our digital campaigns were exceptional:
In just three months, the client generated over $390,000 in additional revenue, achieving a significant return on their ad spend. The strategic use of PPC and Local Service Ads not only increased their visibility but also resulted in consistent, high-quality leads that contributed directly to their bottom line. Today, they are one of the fastest-growing roofing companies in Florida, continuing to benefit from their optimized digital strategy.
Working with N5 Marketing was a game-changer for our business. The new website they created not only looks professional but has also significantly improved our lead generation. Our customers now find it easier to request quotes and learn about our services, leading to a noticeable boost in inquiries. We couldn’t be happier with the results!
