Powering Up: How Strategic SEO Drove Consistent Traffic for a Leading Solar Company

About the client

One of the largest solar companies in North America, based out of Mesa, AZ, with multiple locations across the U.S. They specialize in providing high-quality solar energy solutions to both residential and commercial clients. Despite their size and reach, they struggled with maintaining a consistent flow of organic traffic and generating warm, qualified leads.

Understanding the challenges

The client faced difficulties with maintaining stable and consistent organic traffic across their various locations. This challenge impacted their ability to generate warm leads, lengthened their sales cycles, and hindered revenue growth. They required a comprehensive SEO strategy to enhance their search visibility, improve their Google Business Profile (GBP) presence, and ultimately drive higher traffic and conversions across all locations.

Crafting strategic solutions

We partnered with the client over a two-year period to develop a tailored SEO strategy. This included optimizing their website for search engines, managing and optimizing multiple Google Business Profiles for each of their locations, and implementing local SEO best practices.

We focused on improving rankings for high-intent, location-specific keywords and ensuring citation consistency across all platforms. In addition, we regularly monitored and adjusted their strategy to keep up with search engine algorithm changes and market trends.

Measuring outcomes and impact

Over the course of two years, our efforts resulted in a significant and consistent increase in organic traffic:

  • Monthly Organic Visitors: 5,000 to 6,000 on average
  • Lead Quality: Increased warmer leads
  • Sales Cycles: Shortened, thanks to more qualified inbound inquiries

These results helped the client grow and maintain a reliable stream of organic traffic, leading to increased revenues, a more predictable pipeline of leads, and faster closing times. The combination of our SEO work and GBP management allowed the company to thrive in an increasingly competitive market.

N5 Marketing completely transformed our online presence. The SEO enhancements and website optimization they did have led to a substantial increase in web traffic and conversions. We’re now reaching more eco-conscious homeowners than ever, and our sales have grown as a direct result. Highly recommend their expertise!

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