About the Client
Alex Derenne is one of the top-performing real estate agents in Wisconsin and a recipient of the prestigious 30 Under 30 award by the National Association of Realtors (NAR). Known for her unmatched energy, production, and leadership, Alex is not only helping clients find homes—she’s mentoring agents, working closely with builders, and growing her influence as a true real estate powerhouse.
Understanding the Challenges
Alex came to us with an existing website, but it was outdated, limited in functionality, and no longer reflected the dynamic nature of her brand. It didn’t showcase her builder partnerships, lacked strategic recruiting funnels for her downline, and didn’t support the scale she was operating at.
She needed a premium, personal platform—a single destination where buyers, agents, and builder partners could all understand who she is, what she does, and why they should work with her.
Crafting Strategic Solutions
We worked closely with Alex to design and develop two custom websites:
• One for her personal brand and clients, featuring full IDX integration, SEO optimization, and a high-converting design.
• And one for her agent network, serving as a resource and recruiting hub for the agents she mentors.
Key elements included:
✅ Strong Brand Design: Clean, modern, and bold to match Alex’s personality and market position
✅ Custom IDX Integration: Allowing clients to browse real-time listings directly from her site
✅ Builder Showcase Pages: Highlighting partnerships and giving new construction buyers a curated experience
✅ Downline Recruitment Funnel: Dedicated content and CTAs to attract agents and communicate her value
✅ Lead Magnets: Tailored lead capture tools for buyers, sellers, and agents to increase conversions across the board
✅ Hyper-Local Community Pages: SEO-optimized pages focused on key neighborhoods and markets to boost local visibility and value
✅ SEO Strategy: Optimized for search to increase visibility in Wisconsin and surrounding markets
The final product was more than a website—it was a scalable digital ecosystem for her entire business.
Measuring Outcomes and Impact
Since the launch, Alex has experienced a major boost across all areas of her brand:
✔️ More Buyer & Seller Leads – The new IDX and SEO setup brought in more qualified traffic
✔️ Smoother Agent Recruiting – Prospects now have a clear, compelling place to learn and apply
✔️ Builder Confidence – Professional presentation has helped deepen relationships with developers
✔️ Brand Alignment – Her online presence now matches her on-the-ground reputation and energy
“I hired Nick and the N5 Marketing team to create two separate websites for both of my businesses. They made a personal real estate website for me and my clients, as well as a website for all the agents that I work with. I am incredibly impressed with Nick and the team. They took my vision and they worked with me to grow it into something extraordinary. It’s very beautiful, very user-friendly, and very impressive to the public. I am incredibly happy with the output and I could not recommend their team more.”
